Archives for category: disaster plan

Here is the perfect radio giveaway item or a gift for the person on your list who has “everything.”
Solar / Hand-Crank Powered Flashlight & Weather Band Radio Hand-Crank Powered Flashlight & FM Radio

Click to shop for these.

Dynamo Disaster Radio
This one.
C.Crane CC Radio 2 at Cabela's  Midland S.A.M.E. NOAA AM/FM/Weather Radio at Cabela's
Cabela’s has several of my fav’s in stock now.
American Red Cross Microlink  FR170 Emergency Radio

So does Radio Shack.

L.L. Bean.

J. C. Penney’s.
Grundig FR200 Emergency Radio

Amazon.

Crank radio and solar powered. Charges cell phones and other devices. Flashlight and reading light. AC/DC adapter.

There is no shortage of types and places to purchase them.

.. which is more than you can say about electrical power during upcoming winter storms.

Local AM-FM radio will be there, of course. 

Make sure you and your listeners have radios that work when they need you the most.

Just as there myriad stories for every light on Broadway, there are more than a million ways radio came through during Hurricane Sandy.

PPM seems to have delivered while Nielsen meters didn’t.

Media coverage reinforced radio’s importance:

During the arrival and immediate aftermath of Hurricane Sandy last month, those with power looked to television, the Web and social media for information. But large numbers of people, particularly those in the hardest-hit areas, also turned to the radio.

Arbitron, the radio ratings service, will report on Monday that from 7 p.m. to midnight on Oct. 29, when the storm made landfall in New Jersey, an average of just more than a million people in the broader New York region were listening to the radio during any 15-minute period. That is up 70 percent from the same period the week before. (Besides the five boroughs of New York City, the metropolitan market includes five counties in New York, nine in New Jersey and part of one in Connecticut.)


The audience skyrocketed in coastal areas. Stamford and Norwalk, Conn., had a 367 percent increase during that period; in New Jersey, that figure was up 247 percent in Monmouth County, and up 195 percent in Middlesex, Somerset and Union counties. These numbers increased even though some stations, like WNYC and WINS, lost their AM frequencies yet continued to broadcast on FM.

Arbitron’s researchers added to the powerful, positive recap with more hard data:

“We know that radio consistently reaches 93% of all people aged 6+, but the storm-driven shift in listening only reinforces how well established our medium is in listeners’ minds. The data shows that listeners of all ages turn to radio when they need the latest information about their communities. When people living in the path of Sandy needed updates, they kept the radio on by tuning to their trusted sources, no matter what the format.” – Jon Miller, Director of Programming Services at Arbitron

It was an unprecedented event for an area of the country that is home to a sixth of America’s population, but the fact that once again radio was there for so many people is not unprecedented at all.

We’re all getting busy right now to assist with the next emergency, where ever and what ever it may be.

It’s what we do.

When you search Google using the term “Colorado Springs radio” one station rises to the top.

It’s a sad commentary that below that comes the nationally-syndicated religious broadcaster WAY-FM, followed by NPR stations from Minnesota and Boston.

Fortunately, Cumulus-owned 740 KVOR is rising to the top not just in SEO but also in its fire coverage as the city is under a mandatory evacuation.

The people inside the building at 6805 Corporate Drive today should make us all proud of what radio can be at its very best.

So if twitter is faster than an earthquake. What’s radio (both commercial and ham)?

Why couldn’t we make a similar claim? Or at least be as creative?

When your station responds to an emergency, do you post-promote your coverage, linking the image to dependability and trust?

>Tom Taylor‘s head: “Cox wins praise for its storm coverage in Birmingham” and a note last week from Townsquare Media/Billings OM Ray Massie “…with the southern storms, it’s a great time to watch social media at work. 102.5 The Bull in Birmingham is doing an excellent job on Facebook,” it’s a timely reminder of the new channels we have to keep listeners updated.

Cox market manager David DuBose: “We were giving street-by-street projections on the storm’s path, and we continued warning as the storm approached Cullman and then into the western communities of Birmingham. By 9pm (last) Wednesday night, with many people hurting, without power, cell service, Internet and TV, only my radio stations stayed on the air all night providing emergency information, opening the phone lines, directing rescue teams to the injured, and helping to locate missing people.”

What’s your website, social and on air plan for when the worst happens? Check out what Alabama broadcasters did last week as a stellar example.